Why the growing number of over-50s adults is important to you:

  • Over-50s account for 43% of all adults - that's 21.6 million people, and is set to increase to 25 million in 2020
  • They have a collective pot of £175 billion of disposable income, which is greater than any other age group
  • 85% have private pensions and possess 80% of all private wealth

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